Facebook is the best social media platform and it has successfully collaborated with Instagram and Whatsapp. Facebook is starting to merge the messaging infrastructure of WhatsApp, Instagram, and Facebook Messenger. These three social media platforms are ideal for more than 2.6 billion people across the world. All three applications will work as stand-alone apps, but the technological settings and configuration will be combined and integrated. This collaboration will help to control Facebook for security and privacy issues. By this, the users become able to send emails around the platforms. Facebook also wants to strengthen the well-known end-to-end application encryption. This is effective in protecting emails so that no one has access to that conversation except the participant.
Facebook is working to make it convenient for those people who want fast, simple, private, and trusted messaging. By collaborating these three trusted and famous communication applications less than one communication, Facebook believes that if the people are using their apps for better communication. Therefore, they also can use these apps for enhancing their advertising business or they also can add new services that are effective in earning money for advertisers.
Why it is necessary: This is the advanced move in the broader Facebook initiative to fuse particular applications as well as products. This helps to strengthen the way for the users to make them able to cross-platform communication.
The shift comes with the Facebook’s apps update on the Android and Apple devices, according to The Verge, Citing user reports.
When updated, Instagram inserts Facebook Messenger functionality. It also comes with features that include swipe-to-reply and the capability to “Facebook chat with friends”.
CEO Mark Zuckerberg has indicated previously that he wants the systems for the end-to-end encrypted.
Between the lines: Facebook obtained Whatsapp and Instagram in 2012 – 2014 respectively but it actually assured to leave the platform relatively intact.
The founders of Whatsapp and Instagram left the umbrella of Facebook because of enhanced overreach by Zuckerberg.
With the collaboration of these applications, Facebook might finish more directly with iMessage of Apple. Facebook has said the advanced features would be turned over in “a few countries” quickly and globally very soon. This is definitely something interesting. There is nothing timescale for the most arguable decisions announced in March 2019 blogpost. Whatsapp integration with Facebook Messenger and Instagram succeed with the plan to enable the end-to-end encryption for all three platforms conversations.
A Facebook spokesperson said that “we are still deciding how the cross-app communication will work effectively with WhatsApp”. He also said that “WhatsApp will continue to keep it separate and end-to-end encrypted application at this time”.
The first announcement was extensively criticized as an apparent attempt for protecting Facebook from antitrust enforcement. It could have forced to roll off Instagram or WhatsApp into individual companies. Mark Zuckerberg disputed that it was an essential change for the company’s heart. The two apps’ integration needs particular user approval for allowing their accounts to have collaborated. This helps to make Facebook ideal for providing new features that will really enhance your experience. If they are updating their apps then, they will be able to use “selfie stickers”. They can also watch Instagram videos with the friends while video calls as well as send disappearing messages.
One of the most noticeable points of contention with the apps integrating could be data privacy relatable. Nowadays, WhatsApp users aren’t needed to enter their name or any other private information beyond the phone number for using the messaging application. Facebook Messenger and Instagram collaboration could force WhatsApp users for revealing details. These details are about themselves that they want to keep private and secured.
Also, a few months before, Facebook has announced its Instagram tool Reels. It comes with an exciting similarity to TikTok and another social app that sweeping the globe. It looks like that this is a different Facebook example that actually tries to use the sheer size of the network to smother growing competition.
If competition is essential to cheering the diversity and innovation, then the advanced development from Facebook discourages both things. It also establishes Facebook and the services into the consumers’ life and making it harder to pull away. This isn’t positively far from monopolistic behavior.
Till now, there was no such work on the Facebook planning for its chat apps collaboration. Messenger rooms started and even though it isn’t the exact solution to initiate the cross-platform and privacy discussion. It at least provides an ideal for the challenges that recline ahead.